We are delighted to work with such fantastic partners and sponsors throughout the year to put on this truly unique race in the very heart of the cities we love across the world.
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Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Global Partnerships Director
T: +44 (0)207 240 7700
E: [email protected]
Beijing 北京 2021
Asset Management Partner
Founded in 2001, E Fund Management Co., Ltd. (“E Fund”) is a leading integrated asset manager in China. Market-oriented and professional, E Fund offers both mutual fund and customized asset management services to help its onshore and offshore clients fulfill their investment objectives, assisting them to achieve stable and profitable returns. As of June 30, 2019, E Fund manages RMB 1.3 trillion. It is ranked No.1 for assets under management (excluding money market funds and short term funds) and is the only asset manager in China that has been consecutively ranked among top 5 for over 14 years since 2005. It has cumulatively distributed over RMB 120 billion dividends to investors
E Fund focuses on asset management business and has built up its competitive advantages through its professional team. It believes in value-oriented and research-driven investment philosophy, striving to deliver long-term, stable and sustainable investment returns to its investors. The average annualized return of E Fund’s active equity funds is 13.04% since company’s establishment in 2001, while the average annualized return of its fixed income funds is 7.62% since the launch of the first fixed income fund in 2008. These results have outperformed the industry benchmarks, leading the industry. Particularly, the rate of return of E Fund Kexiang Fund has achieved 17x growth in net asset value with annualized return exceeding 17% since its inception in 2001.
E Fund’s management philosophy is openness, democracy and collaboration. Through eighteen years of development, it has cultivated its corporate culture as “with belief, with humility, with humanity and with diligence” (持信、抱朴、存谐、笃进). It has also built a strong team filled with passionate and loyal professionals. E Fund has been well-recognized by China’s asset management industry through its standardized operation and steady performance, demonstrating a reputable brand image of being stable, well-managed, standardized, professional and outperforming.
The Dubai International Financial Centre (DIFC) is the financial hub for the Middle East, Africa and South Asia, providing a world-class platform connecting the region’s markets with the economies of Europe, Asia and the Americas.
The infrastructure within the district features ultra-modern office space, retail outlets, cafes and restaurants, art galleries, residential apartments, public green areas and hotels.
In 2015, DIFC launched its 2024 growth strategy, a blueprint for the next decade of growth of the financial hub. This strategy aims to stimulate trade and investment flows along the South- South economic corridor encompassing Africa, Southern Asia and Latin America.
Currently, 1,648 active registered companies operate from the Centre, with a combined workforce of 21,611 professionals. For further information, please visit our website: www.difc.ae, or follow us on Twitter @DIFC.
Fitness First Middle East is one of the world's leading health and fitness chains, with 60 clubs in 51 locations throughout the Middle East in the UAE Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan.
Based in every major city in the GCC region, our members have access to world-class fitness clubs in Dubai, Abu Dhabi, Manama, Riyadh, Doha, Amman and Kuwait City and other major cities in region.
Fitness First Middle East clubs feature the finest in modern facilities, and with specialist personal trainers on hand to provide expertise in cardio, weight management, group exercise, boxing classes, aerobics classes, nutrition plans and a whole lot more.
As the fitness leaders of the Middle East, it is our mission to provide people with the motivation, inspiration and the guidance to be the best they can. We are working to make health and fitness a part of everyone's lives, one person at a time, with a mission to help you Go Further in life.
Hotel and Hospitality Partner
The Crowne Plaza is one of Dubai's most conveniently located hotels on Sheikh Zayed Road, opposite the Dubai World Trade Center and a short trip on the Metro from the Burj Khalifa. With 568 spacious guest rooms featuring the unique Sleep Advantage system with luxurious ultra-soft bedding and relaxing aromatherapy, and nine on-site restaurants and bars including the UAE's first Wagamama and Trader Vic's, guests can look forward to fabulous food and a great night's sleep. Business travellers can take advantage of state-of-the-art business facilities, including 15 meeting spaces and a 1,800-capacity ballroom, plus printing services and free wifi. Shoppers will enjoy the proximity to Dubai Mall, and can relax and unwind afterwards with a dip in the outdoor pool or a soothing massage in the spa.
Soft Drinks Partner
The Coca-Cola Company is one of the Middle East’s largest beverage companies, refreshing more than 200 consumers with 28 different brands across 12 countries. Led by Coca-Cola, one of the world's most valuable and recognizable brands, the company's portfolio features various brands in the region including Coca-Cola light, Fanta, Sprite, Coca-Cola Zero, and Arwa.
With an enduring commitment to building sustainable communities, the company is focused on initiatives that reduce its environmental footprint, support active, healthy living, create a safe, inclusive work environment for its associates, and enhance the economic development of the communities in which it operates. Coca-Cola’s 17 bottling partners in the region employ over 9,500 people in 26 bottling plants across the Middle East.
Coca-Cola Al Ahlia Beverages Company L.L.C. (CCABC) U.A.E. & Oman is a joint venture between private stakeholders in the U.A.E. & Oman and The Coca-Cola Company that Established in 1988 in the Emirate of Abu Dhabi with the head Office and production plant are located in Al Ain City.
CCABC U.A.E. & Oman is part of The Coca-Cola Company’ Bottling Investment Group (BIG) that manages the Company’s partially and wholly- owned subsidiaries worldwide.
As a bottling company we manufacture, package, merchandise and distribute the finished Coca-Cola branded beverages to our customers in UAE and Oman, who in turn, sell our products to consumers.
Hong Kong 2021
Hot off a multi-million dollar renovation that took almost 4 years, Grand Hyatt Hong Kong is once again presenting itself as THE CHOICE for pampering travel experiences and extravagant, memorable events.
Unwind in one of the 542 redesigned guestrooms or suites, designed to blend traditional and modern aesthetics in an elegant, residential style. Enjoy authentic cuisine with market-fresh ingredients at one of the hotels 11 internationally acclaimed restaurants and bars. Relax with the hotel’s extensive range of leisure facilities including Plateau Spa, a 50-metre outdoor heated pool, 24-hour fitness studios and more. Host a celebratory event at one of the 22 event venues designed for different style sand sizes.
The City of London Corporation is the governing body of the Square Mile - the financial district and historic centre of London - and is dedicated to a vibrant and thriving City, supporting a diverse and sustainable London within a globally-successful UK.
We have a long history of supporting sport and physical activity across the Square Mile and beyond, from celebrating major sport and participation events taking place in London to delivering smaller projects and initiatives to encourage our residents and workers to undertake a healthier lifestyle.
We work with various partners and stakeholders to deliver on sport events and initiatives that:
- Contribute to a flourishing society through sport participation and encouraging sporting success.
- Shape outstanding environments by utilising our assets and open spaces to encourage physical activity and wellbeing.
- Support a thriving economy by showcasing London as a global sports destination and encouraging economic development from major sport events.
Find out about some of the sporting activities and events we are delivering to business and local communities in the City and across our open spaces on our website at www.cityoflondon.gov.uk/sport
Bombay Running has been changing the running status quo in India year after year. We exist to undo the ordinary. Join our running sessions or commit to a personalised training plan. Participate in our running challenges and unlock your potential. Don’t ask - just show up. #JoinTheCrew #BombayRunning
Media and Content Partner
Bloomberg|Quint, a partnership between Bloomberg Media and Quintillion Media, is India’s premier multi-platform business and financial media company. Bloomberg|Quint harnesses the unrivalled global resources of Bloomberg with Quintillion’s deep market experience in its platform straddling broadcast, digital, live events to serve high quality business news, insights and trends to consumers. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P – the World’s leading multi-platform media company for business and finance, which draws on the editorial resources of 2,400 journalists in more than 150 bureaus in 73 countries. Quintillion Media is one of India’s fastest growing digital content companies. With its flagship product Thequint.com in English and Hindi (Hindi.thequint.com), it has pioneered a new form of digital journalism and storytelling for the mobile-first, social native consumer.
White Owl Warehouse - a part of Mumbai-based White Owl Brewery – creates and distributes customised, handcrafted merchandise available for purchase via its online store on Amazon.in. The store features an exciting array of branded ‘Owl’ products that have grown incredibly popular with the brand’s consumers across Mumbai, Pune, Goa, Bengaluru and Delhi at all partner venues and events.
The initial range of products includes Owl Shopping Bags; Owl T-Shirts; Wooden Bottle Caddies; Bottle Koozies; Bottle Openers and of course – White Owl’s incredibly popular and sought-after Signature Mason Jars. After this initial rollout, patrons can expect many more exciting Owl products to be added to this range, as well as availability across retail stores in its various regional markets.
New York 2021
Official Venue Partner
Located along the East River with unparalleled views of the Brooklyn Bridge and city skyline, the Seaport District is one of the most dynamic neighborhoods in New York City, easily accessible by car, multiple subway lines and NYC Ferry.
The charming cobblestone streets and historic buildings that make up the city’s oldest waterfront neighborhood continue to bustle with commerce and culture; the Seaport is home to the South Street Seaport Museum as well as some of the city’s most innovative culinary, fashion and entertainment experiences.
The Seaport District’s Pier 17 is the home of the annual Summer Concert Series and winter ice-skating on The Rooftop, as well as new waterfront restaurants from powerhouse chefs—Jean-Georges Vongerichten’s The Fulton, David Chang and Momofuku Group’s Bar Wayō, Malibu Farm by Helene Henderson and Andrew Carmellini’s new Carne Mare and Mister Dips.
Elsewhere, the Seaport offers an eclectic mix of bars, casual dining, retail and culture—including public art installations and the largest outdoor bar in the city, Garden Bar, which brings together locals and visitors alike to enjoy drinks and bites al fresco on the cobblestones of Fulton Street—where flagship boutiques include SJP Collection by Sarah Jessica Parker and an outpost of Carla Sozzani’s iconic 10 Corso Como.
Coming Soon: The Seaport District continues to evolve, with new outlets on the way, including a 53,000-square-foot marketplace by Jean-Georges Vongerichten in the restored Tin Building.
San Francisco 2021
São Paulo 2021
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Terminal. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com or request a demo.
Shanghai 上海 2021
Asset Management Partner
Speed. Accuracy. Teamwork. Commitment. These are values we share with the Bloomberg Square Mile Relay. That’s why we’re proud to sponsor this unique race, which is sending pulses racing through the Lion City's financial district for the fourth year running.
The Bloomberg Square Mile Relay is the race for those who never settle. The restless who understands the status quo wins nothing, and that action changes everything.
The Bloomberg Professional service transformed the way news, data and information is accessed, bringing transparency to the world of business and finance. Bloomberg News brings the most important news to the business world every hour of every day with thousands of reporters in bureaus worldwide. Bloomberg Philanthropies works tirelessly to create better, longer lives, for the greatest number of people. Events such as the Square Mile Relay underscore our commitment to change. At Bloomberg, every employee believes that the cities we live and work in are the very engines of progress and innovation where change begins. We are committed to a wide range of projects that deliver real, meaningful and lasting change around the world.
Hotel & Catering Partner
A jewel in the heart of Marina Bay, the Conrad Centennial Singapore is the perfect place to stay for convenient access to everything there is to see and do. Explore the nearby shopping and historical districts, or venture further by train, with Promenade MRT station located a 5 minute walk away.
Guests staying in the Executive rooms or suites will enjoy unprecedented access to 2 different lounges. At the Executive Lounge on Level 31, they will experience an exclusive residential ambience, accompanied by sweeping views of the Civic district and the Marina Bay. The second lounge, the Lounge by the Pool is perfect for families and offers a casual setting in a relaxing environment.
From sumptuous Asian and international buffets at Oscar’s to exquisite Cantonese cuisine at Golden Peony, indulging afternoon tea and delicious cocktails at the opulent Lobby Lounge, the hotel has an array of culinary delights to offer.
Visit www.conradsingapore.com for more information
Pure Fitness is dedicated to serving the community of healthy and active living, bringing the best fitness experiences from around the world to its prime locations in Hong Kong, Singapore and Shanghai. Pure Fitness at Asia Square, Ocean Financial Centre and Ngee Ann City features speciality facilities including dedicated boxing spaces, power lifting platforms, a Technogym cardio zone, open functional areas with an extensive range of training tools including Kettlebells and Bulgarian Bags. Pure’s international team consists of PTA Global certified trainers and passionate instructors who lead over 80 group fitness classes per centre weekly including world renown Les Mills programmes, TRX, HIIT, Boot Camps, and dance.
Brewed to the same timeless recipe since 1963, Peroni Nastro Azzurro is Italy’s number one premium beer that exemplifies the traditions of Italian craftsmanship, passion and flair upon which it was formed. Created to reflect the emergence of Italian luxury in fashion and design, the beer was designed with the sharp, sophisticated drinker in mind. An intensely crisp lager, Peroni Nastro Azzurro is gently brewed using the finest hops, purest Italian water, best Italian maize and malted barley and the most rigorous, quality assured brewing process, to give an intensely crisp, refreshing taste, with that unmistakable touch of Italian style.
At Virgin Active, we’re all about irresistible exercise experiences. We go to extraordinary lengths to deliver something unexpectedly better, and very different.
Classes, trainers, equipment, facilities. They are the best you’ll find anywhere. Why? Because we know shaping up, demands showing up – so we make it a treat.
Forget everything you’ve come to expect of exercise, but never realised. Get ready to experience more - a different fit has arrived. Visit
https://www.virginactive.com.au/ for more information or to book a tour.
Launched in Australia in 2005, 2XU is driven by the mission to inspire and enable everyone to reach their finish line, no matter what this looks like. Designed and tested in consultation with world-renowned universities and sports scientists, 2XU garments combine intelligent physiological designs and cutting edge performance fabrics. 2XU has graced the bodies of multiple world-champion athletes, becoming the compression partner to some of the world’s leading teams, and the secret recovery weapon for anyone looking to improve their performance. Visit www.2xu.com for more information.
The Argyle is situated The Rocks, in one of Australia’s oldest buildings, and is the ultimate Sydney nightlife venue. The venue has a rich historic feel, with a uniquely modern take. Housed in the 1820s Argyle Stores building in the heart of Sydney’s Rocks precinct, The Argyle retains much of the original heritage-listed structure.
The Otemachi-Marunouchi-Yurakucho(OMY) Council consists of 87 corporations, and the future vision of the OMY area has been discussed among the members. Based on public-private partnership, original methods and rules have been applied to this area in order to achieve urban development. We will continue to form highly creative community and to realize sustainable development of OMY area, the largest business district leads the growth of TOKYO.
The regeneration of the Otemachi, Marunouchi, and Yurakucho area (OMY area) is under way in collaboration with the public and private sector. OMY Area Management Association (LIGARE) promotes cultural and environmental events in order to invigorate the area and enhance its brand by utilizing roads and other public spaces. LIGARE will continue to work closely with companies in the OMY area and their employees for further enlivenment of the community.
ASICS RUN TOKYO MARUNOUCHI is a 3-minute walk from Tokyo Station and very close to the Imperial Palace.
It is possible to enjoy the Imperial Palace run comfortably based on a spacious facility. Running coach events are also held daily for each level.
An ASICS STORE that you can measure footprints and forms is also provided.
We support all runners.
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